Summary for 388 Granite Hill Rd, Grants Pass, OR
Property Overview
Address: 388 Granite Hill Rd, Grants Pass, OR 97526 Square Footage: 2,335 sq. ft. Lot Size: 5.01 acres Bedrooms/Bathrooms: 3 beds, 3 baths
  • Upstairs: Remodeled master suite with dual-head shower, heated floors, and large walk-in closet. Two additional average-sized bedrooms.
  • Downstairs: Brazilian cherry hardwood flooring, two living areas, a dining room, and a remodeled kitchen with a pantry.
  • Key Features: Landscaped and irrigated fenced yard, covered patio with exposed beams and outdoor fireplace, two creeks, horse stable, and a small arena.

by Michael OCoyne

Thank you for considering me as your Realto. I understand the importance of finding an agent who can reimagine the strategy for your property to achieve results. My experience in luxury real estate, combined with a data-driven and client-focused approach, ensures your home will stand out in the market. Here's how I can deliver the success you're seeking.
Why Choose Me?
Proactive Communication and Transparency
I prioritize keeping you informed with real-time updates on market activity, buyer feedback, and strategies to adapt to changing conditions.
Results-Driven Experience
With over 15 years in real estate and corporate marketing and a deep understanding of Southern Oregon's luxury market, I blend strategic pricing with compelling marketing to position your property competitively.
Tailored Marketing for Maximum Impact
  • Zillow Showcase Tools: Your property will gain up to 81% more page views, and is 10% more likely to sell within the first 30 days with enhanced visibility and targeting.
  • High-Quality Visuals: Professionally curated photography, cinematic video tours, and 3D virtual walkthroughs to captivate buyers. View 700 Seclusion Loop, Grants Pass
  • Targeted Campaigns: Social media outreach tailored to affluent buyers across Southern Oregon, Portland, and Northern California, as well as local media placements for high visibility.
My proven track record of success includes numerous luxury and high-value properties. View my Top Sold Properties Here to see how I deliver results for my clients.
Top Sold Properties Here
Comparable Properties and Adjustments
Active Comparables
345 Ponderosa Ln, Grants Pass, OR
  • List Price: $675,000 | DOM: 44
  • Details: 3 beds, 2 baths, 2,126 sq. ft., 2.19 acres.
  • Adjusted Price: $660,000
  • Adjustments:
  • Lot Size: Smaller acreage (+$10,000).
  • Amenities: No equestrian facilities (-$15,000).
  • Configuration: All bedrooms on one level, compared to upstairs-only (-$10,000).
291 Pyle Dr, Grants Pass, OR
  • List Price: $629,900 | DOM: 135
  • Details: 3 beds, 3 baths, 2,063 sq. ft., 2.75 acres.
  • Adjusted Price: $604,900
  • Adjustments:
  • Lot Size: Slightly smaller lot (+$5,000).
  • Finishes: Inferior finishes and upgrades (-$20,000).
  • Configuration: All bedrooms on one level, compared to upstairs-only (-$10,000).
Pending Comparables
286 Rossier Ln, Grants Pass, OR
  • List Price: $694,950 | DOM: 124
  • Details: 3 beds, 2 baths, 1,984 sq. ft., 2.85 acres.
  • Adjusted Price: $689,950
  • Adjustments:
  • Lot Size: Smaller acreage (+$5,000).
  • Finishes: Comparable upgrades (no adjustment).
  • Configuration: All bedrooms on one level, compared to upstairs-only (-$10,000).
Sold Comparables
6010 Donaldson Rd, Grants Pass, OR
  • Sold Price: $715,000 | DOM: 0
  • Details: 4 beds, 2 baths, 2,269 sq. ft., 5.38 acres.
  • Adjusted Price: $735,000
  • Adjustments:
  • Lot Size: Slightly larger acreage (-$10,000).
  • Finishes: Superior finishes and layout (+$25,000).
  • Configuration: All bedrooms on one level, compared to upstairs-only (-$10,000).
2855 S River Rd, Grants Pass, OR
  • Sold Price: $665,500 | DOM: 44
  • Details: 3 beds, 2 baths, 2,648 sq. ft., 2.77 acres.
  • Adjusted Price: $665,500
  • Adjustments:
  • Lot Size: Slightly smaller lot (+$5,000).
  • Finishes: Comparable finishes (no adjustment).
  • Configuration: All bedrooms on one level, compared to upstairs-only (-$10,000).
Search Criteria for Comps
To determine comparable properties for a CMA, the following criteria were used to ensure relevance and accuracy:
Proximity
Properties located within a 10.21-mile radius of 388 Granite Hill Rd, Grants Pass, OR.
Property Type
Residential properties with similar characteristics, including rural settings and equestrian amenities.
Key Features
Square Footage: Between 1,900 and 2,800 sq. ft.
Lot Size: 1 to 10 acres.
Bedrooms/Bathrooms: At least 3 beds and 2 baths.
Horse Property: Yes, to match equestrian facilities.
Price Range
Current list prices or sold prices between $575,000 and $725,000.
Status
Active, Pending, and Sold within the past year (01/2024 – 01/2025).
Year Built
Properties built between 1950 and 2000 to align with the subject property's vintage.
Pricing Strategy

1

2

3

1
Aspirational Pricing: $695,000
Upper range of adjusted comparable sales
2
Market-Driven Pricing: $665,000
Competitive pricing aligned with similar properties
3
Event Pricing: $635,000
Aggressive pricing to attract immediate attention
1. Aspirational Pricing: $695,000 - Expected DOM: 200+ days
Rationale: This pricing targets buyers at the high end of the market who are seeking exclusivity and are willing to wait for the perfect property. The longer DOM reflects the time needed to connect with such premium buyers but may yield higher offers if the right buyer is found.
2. Market-Driven Pricing: $665,000 - Expected DOM: 90-120 days
Rationale: This range aligns closely with market expectations, appealing to serious buyers actively searching for properties in this category. The moderate DOM indicates balanced pricing that encourages offers without prolonged market exposure.
3. Event Pricing: $635,000 - Expected DOM: 60-90 days
Rationale: This aggressive pricing creates urgency and positions the property as a perceived "deal." The shorter DOM reflects heightened buyer interest, potentially leading to multiple offers and a quicker sale.
MLS Property Description and About Grants Pass
MLS Property Description
Welcome to 388 Granite Hill Rd, Grants Pass, where modern luxury meets tranquil country living! This 3-bedroom, 3-bath home sits on 5.01 acres, featuring a remodeled master suite, Brazilian cherry hardwood floors, and a stunning kitchen with pantry. Outside, the large fenced and irrigated yard, covered patio with exposed beams and fireplace, and equestrian facilities, including a stable and arena, make this property a rare gem. With two creeks running through the property and serene views, this home is perfect for those seeking privacy and a rural lifestyle. Priced at $665,000, this home offers unparalleled value in Southern Oregon.
About the Town of Grants Pass
Grants Pass, located in Southern Oregon, is a charming and vibrant community known for its scenic beauty, outdoor recreation, and rich history. Nestled along the Rogue River, it offers a perfect blend of small-town charm and modern amenities. Here are some key highlights:
  • Outdoor Recreation: Grants Pass is a haven for nature enthusiasts, offering opportunities for fishing, rafting, and kayaking on the Rogue River. Nearby parks and trails, including Hellgate Canyon and the Oregon Caves, attract visitors year-round.
  • Local Culture: The town is home to a thriving arts scene, with regular events such as First Friday Art Walk and the annual Boatnik festival. Its historic downtown features boutique shops, local eateries, and art galleries.
  • Community: With a population of around 39,000, Grants Pass has a close-knit, welcoming atmosphere. It's known for good schools, safe neighborhoods, and a slower pace of life that appeals to families, retirees, and outdoor enthusiasts alike.
  • Real Estate Appeal: The area offers diverse housing options, from riverfront estates to rural properties with acreage. Its affordability compared to larger cities makes it a popular destination for relocators seeking value and quality of life.
Buyer Personas and Next Steps
The Equestrian Enthusiast
A couple or family passionate about horse riding and care. Likely owns horses or plans to, and values equestrian facilities.
  • Priorities: Stable and arena on the property. Large, fenced yard and acreage for pasture. Proximity to rural trails and open spaces.
  • Budget: $650,000–$700,000.
The Relocator from Urban Areas
A professional or retiree relocating from a larger city, seeking a peaceful lifestyle without sacrificing modern amenities.
  • Priorities: Turnkey home with remodeled features. Space for entertaining, including a landscaped yard and outdoor fireplace. Scenic surroundings and privacy.
  • Budget: $650,000–$725,000.
The Growing Family
A local or regional family upgrading to a larger home with more space for their children and pets.
  • Priorities: Functional layout with spacious living areas and a safe yard. Modern kitchen and ample storage space (e.g., pantry, closets). Access to good schools and a family-friendly community.
  • Budget: $600,000–$675,000.
Next Steps
1
Finalize Listing Materials
Prepare professional photography, videography, and virtual tours.
2
Launch Marketing Campaign
Target equestrian property buyers and luxury home seekers with tailored marketing.
3
Prepare for Showings
Focus on emphasizing the property's premium features and lifestyle appeal during buyer inquiries.
Marketing Plan
1
Digital Presence
  • Leverage Zillow, Showing Time Plus, and high-performing social media platforms to maximize exposure.
  • Interactive floor plans and virtual tours to engage out-of-town buyers.
2
Buyer Engagement
  • Broker tours targeting top agents and affluent relocation networks.
  • Open Houses and private showings to create buzz and exclusivity.
3
Enhanced Messaging
Focus on luxury living, equestrian amenities, family-friendly features, and the serene lifestyle offered by the property, all set in the scenic and vibrant Grants Pass community.
Michael O'Coyne
GUILD Certified Luxury Home Specialist™
2024 Reader's Choice Best Realtor in Southern Oregon
I’m Michael O’Coyne, a trusted real estate broker with Windermere Van Vleet, proudly serving Southern Oregon’s Rogue Valley. With nearly two decades of combined experience in marketing and real estate, I focus on providing a seamless and rewarding journey for every client.
What Sets Me Apart:
  • Award-Winning Expertise: Voted 2024 Reader’s Choice Best Realtor in Southern Oregon Magazine, recognized for exceptional service and dedication.
  • Luxury Market Specialist: As a GUILD Certified Luxury Home Specialist™, I bring advanced expertise to high-end transactions, ensuring clients experience the pinnacle of service.
  • Innovative Marketing: Google- and Facebook-certified, I use cutting-edge digital strategies to showcase properties, enhance visibility, and maximize results.
  • Proven Results: My “Best of Zillow” designation highlights my ability to manage complex transactions, including REO, BPO, and foreclosure sales, delivering consistent outcomes.
Community Commitment:
My passion for Southern Oregon extends beyond real estate through active involvement in initiatives that foster growth and inclusivity:
  • Oregon Center for Creative Learning: Supporting early childhood education via the Grants Pass Capital Campaign to create the Children’s Museum and Ivy School.
  • Main Street Grants Pass: Collaborating to drive sustainable growth and economic vitality in downtown Grants Pass.
  • Grants Pass Tourism Advisory Committee: Partnering with local leaders to enhance the region’s appeal for residents and visitors.
My Mission:
I aim to be more than your realtor—I strive to be a trusted partner, empowering clients with transparency, innovation, and personalized service. Whether buying, selling, or investing, I’m dedicated to helping you achieve your goals while fostering lasting relationships rooted in trust and success.